How to use Google Ads as part of your marketing Strategy

Google is one of the biggest names in the tech industry, having the most used sites such as YouTube and the most used Search Engine. They control a lot of who gets seen and who doesn’t. So it is vital to include Google into your marketing and advertising, as their reach is unimaginable. Digital Marketing Agencies like BRBD, often use Google Ads as part of their Marketing Strategy because we can see the benefits of it!

One of the key areas google excels is knowing its users intent and letting advertisers target that. This is linked to what the user types into the search bar. Google can then show ads relevant to what the user is looking for. The term for this is Search Intent.

Is Google Ads Cost Effective for businesses in South Africa?

South Africa is a unique country with its own set of challenges. So is it cost effective for local companies to use? The answer is undoubtably yes!

South Africans use Google a lot to search, and with Googles Geographical targeting, you can target users searching specific terms in certain locations, e.g., you can target people who search “How to fix my toilet leak” in the Johannesburg area. This allows you to reach your customers directly wasting less money on people who do not need or want your product.

Google also allows you to limit your spend to as little as R5 per day. Meaning you can cap your spend depending on your budget. They also allow you to prepay via deposit money and using the money until it’s done. This allows you to allocate spend and not worry about going over.

Google Ads
Image by Firmbee from Pixabay

Can you get Leads & Customers from Google Ads?

The short answer is yes! But only if done properly. As with all forms of marketing you need to allocate the right spend and message to reach your customers and then have a good product that solves their problem. Identify keywords that your potential customer is searching for. Google’s Keyword Research tool helps you identify the right keywords for your business that have low competition and a low CPC (Cost Per Click).

How to make my Google Ads Campaign run Successfully?

Now that you know what Google Ads is and how it will help your business, how do you make your campaign successful? Proper Planning Prevents Poor Performance. That is the moto we live by at BRBD. If you skimp over planning your keywords you will have a much higher chance of wasted ad spend.

Here are 3 tips to make your Ads Campaign run successfully:

  1. Do your keyword research. Make sure you find many keywords that you can target that are specifically related to your brand/product. It is a good idea to mix in both Short and Long tail keywords.
  2. Plan your spend. This will help you avoid overspending and also in keyword targeting. Certain keywords such as “Restaurants in Cape Town” will have a higher cost than “Restaurants in Fish Hoek” for example. So making sure you can afford the Cost Per Click is important. This can be found using Google’s Keyword Research tool.
  3. Make your Copy Clear. A clear ad copy that speaks directly to your potential customer will go a long way into increasing your odds of success. As if your ad copy is unclear or confusing the potential lead will simply skip over your ad to the next option.

Google Ads can be a great way for South African businesses to reach more customers. And with a lot of the world moving online, it is time you move your marketing online to. With a Cape Town based Marketing Agency like BRBD, we are well equipped to serve customers all over South Africa and the SADC region. But whether you work with us or do it yourself, Google Ads is a good choice!

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